Starting in October 2017, I began working as a designer and animator for Activision’s CRM department. My first assignment was creating assets and designing for the weekly Call of Duty email updates. Since then, I’ve moved on to creating in-game messages of the day, designing new email and web experiences, creating gifs for social media, handling game capture, and designing logos for monthly events.
Working in CRM gave me the opportunity to be more nimble in my design and react in real-time to consumer needs. I worked on creating content that was much more personalized than the previous style of social media content I’d done in the past, and we found a massive spike in consumer engagement in the months since.