Marking one of Activision’s biggest launches ever, Black Ops 4’s multimedia approach to marketing and consumer outreach put newfound responsibilities on the CRM department. Learning from the successes of WWII’s launch, we challenged ourselves to create a suite of templated, weekly communications and unique one-off engagement pieces.
What I Did: Retaining my design, animation, and game capture responsibilities from the previous launch, but with much more freedom to experiment, I tried breaking our traditional template style communications and leaning heavily on in-game UI and texture work. While WWII was marked by it’s serious, historical tone, Black Ops 4 gave us more freedom to explore comedic and light-hearted styles.
I was lead designer on the projects listed here, designing in-game messaging comps, animated announcements, one-off content announcement emails, and the communication template for BO4 onboarding emails.